Creating indie beauty looks and brand partnerships that last both on and off the runway.
Inner Beauty Cosmetics
Social & PR Strategy
Overview
After securing a spot at New York Fashion Week as the featured cosmetics brand for Brand Maxwell’s Fall/Winter 2022 collection, we created a social campaign that was informative, warm, and ultra-sharable.
What we did:
Pitched beauty editorials and landed a placement in Elle: "Every Makeup Look We're Copying From The Fall/Winter 2022 Runways."
Organized a daily “Behind the Scenes” instagram story campaign that featured exclusive runway content.
Repurposed and shared all press features for instagram stories and the native grid.
Curated “what she’s wearing” content for each of the models that linked which SKUs and shades were worn.
Tagged all models, stylists, makeup artists, writers, and day-of team members throughout the campaign.
13+
Celebrity Reshares
Campaign content reshared by 10+ celebrity and editorial social accounts.
100K+
Organic Views
Over 100K new audience impressions gained from organic campaign exposure.
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MUA Collaboration
Globally-renowned MUA brand trip collaboration acquired through post-campaign relationship building.
images © Inner Beauty Cosmetics
